Sssssh Silence Please.
Silence UK opens its first store in Solihull.
Silence UK Powers Ahead With Its First UK Store.
Silence UK supplier of Spanish built e-moto motorcycles has opened its first store in Solihull near their Headquarters. The West Midlands facility will stock all the models produced by Silence in their Catalan factory.
I was delighted when Gabi Whitfield from Silence UK contacted me last year and told me about the brand. Her passion for the Spanish built electric machines came through, and that rubbed off on me. I am always excited to learn about new technology, and this is evident in the e-moto motorcycles. Fortunately, Gabi has organised a loan of an S01 model for a week from this Friday.
The S01 review will be published in a couple of weeks; in the meantime, back to the store opening. Stocking all UK models and a full range of accessories, the new retail centre is also packed with product experts, keen to introduce electric two-wheel travel, whether you’re thinking of buying for business or pleasure.
British demand for Silence’s all-electric ‘e-moto’ motorcycles and mopeds has already taken off, with the brand taking 50% of UK electric 125cc equivalent two-wheel registrations. The market for electric mopeds and scooters continues to grow unabated, with registrations up almost 300% year to date and over 550% for April.
As well as avoiding city emission zone charges, Silence all-electric performance eliminates noise and vibrations and can reduce running costs to around a penny per mile – a massive 80% reduction compared to conventional alternatives.
John Edwards, one of the founders of Silence UK, explained: “Whether you’re concerned by Low Emission Zone charges hitting your delivery business, looking to make a green step in your travel choice, or want a neat alternative to crowded public transport after Covid-19, then going electric is for you.
“So far, our customers have told us they love the simplicity, clean convenience and performance of all-electric riding. We’re bringing something new and needed to the market. It’s the right idea, at the right time.”
As proof of that, the first Silence launch models were snapped up before the store even opened. The brand has accelerated its launch, rolling out its full UK range immediately and unveiling a range of finance options two-wheel specialist MotoNovo and partnerships with Lexham Insurance and Bikesure.
Along with John Edwards, Mike Rose, Tony Lewis and Kevin Duck, the Founders of Silence UK have many years of experience in the Automotive industry. They form a solid team that will take Silence UK forward, growing over the next few years.
Silence’s flagship retail store in Solihull will be one of several flagship stores opening across the UK. Sites are planned for London and Manchester. A partnership model will also allow entrepreneurial businesses to join the EV revolution to retail Silence scooters. In the meantime, the company continues to support digital selling with customers able to book test rides and buy directly online.
The e-moto motorcycles feature removable batteries that quickly come out of the machine and have wheels to pull to a charging location. This is a considerable benefit as it provides the owner with options to charge the battery and security. A reverse button is also incorporated, easing manoeuvring the machine in any situation. Ample under-seat storage is excellent as extra clothing can be carried for commuting, or shopping can be stowed securely.
Brief details of the Silence S01 I will be reviewing. It retails at
£4995 OTR and is the equivalent to a 125 cc motorcycle, so it is learner-friendly. Three colour options are available, Black, Green and White and it has running costs of £0.01 per mile, proving exceptional for commuting, getting to college or nipping to the shops instead of driving.
Silence UK
Marlow House
310 Haslucks Green Road
Solihull
West Midlands
B90 2NE
www.silenceuk.com.