Lotus London Luxury Flagship Store Opens In Mayfair.
Iconic British car marque Lotus has opened its Flagship store Lotus London in the heart of Mayfair. The luxury store is a focus for all things Lotus, where visitors can look around in a relaxed atmosphere. You will also be able to experience the marque's history as there will be displays of classic cars showcasing the company's history.
When asked to name iconic British car marques, Lotus will be one of the first and certainly in the first five mentioned. The company was created by world-famous Colin Chapman in 1948 at an old military air station. In sleepy Hethel, Norfolk Chapman started a legacy lasting seventy-five years. Through those decades, Lotus has grown into a global company creating beautiful sports cars and designing and building world-class bicycles for Olympic athletes.
Lotus is constantly pushing forward, innovating and developing premium models and their latest are shown in London Lotus at 73 Piccadilly. Buyers can sit comfortably and enjoy refreshments while discussing with Lotus experts how they can personalise their future car.
Lotus London is not only a store; it is a luxury facility where new models will be launched and products showcased. You can also see classic car designs from Lotus' 75-year rich history, from F1 to icons of the silver screen.
The latest vehicles in the Lotus range are the Eletre hyper-SUV, Emira sports car and Evija hypercar. Reviews of these will be available later this year.
At Lotus London, visitors can buy Lotus merchandise and other co-branded products. If you love your audio, Lotus and KEF recently announced the new LS60 Wireless floor speakers available to purchase.
Lotus has a vision to become a global performance brand, and Lotus London is the marque's first digitally driven flagship showroom in Europe. It is a 'Hyper Space' embodying the vision. In 2018 Lotus revealed Vision80 and plans to transform the brand from a heritage automotive company to an Intelligent, all-electric, luxury mobility provider by 2028, coinciding with Lotus' eightieth birthday.
Brand centres are crucial in the business's global customer experience strategy, focused on building a direct relationship and creating unique, personalised buyer experiences. Lotus plans to launch further stores worldwide in key markets, including USA, Europe, and Asia.
Mike Johnstone, Chief Commercial Officer at Lotus Group, said,
"The opening of our new store demonstrates our commitment to transform Lotus to a global luxury performance brand. We have seen a huge demand for our products and have ambitious plans to scale rapidly by 2028. Brand centres around the world will play a key role in building both the Lotus brand and long-lasting relationships with our consumers."
Lotus began delivering its Vision80 promise with the world premiere of the Eletre last year. The vehicle's production has started, and delivery to customers in the UK and Europe is expected later this year.
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