Bean to Bar

FireTree chocolate company are a relatively new brand, backed by owners who have decades of experience. They are an Artisan firm with the ethos of simple is best.

Martyn the Chocolatier sources the all-important beans from a small select group of islands in the south Pacific. There the trees grow in volcanic soil producing bountiful cocoa beans which are perfect for FireTree to make chocolate from.

Martyn gets to know the growers and their families and builds a good relationship with them so they become part of the FireTree family. The Brand believes in supporting the growers and the countries’ economies so they pay about two and a half times the going rate per kilo of beans.

Read more about FireTree and its wonderful rich dark chocolate in my full review online at Intelligent Magazine. Up from the ashes grow the trees of success.

I have completed my story about my visit to FireTree and it will be on intelligent magazine’s website in October. Please have a read and leave your comments. If you love dark chocolate you will not be disappointed buying a bar or two from the FireTree range.