Automobil Pininfarina Introduces The Pure Electric Luxury PURA Vision.
World-renowned Italian design company Automobil Pininfarina announces their concept Electric Luxury Utility Vehicle or e-LUV. The PURA Vision is part of the company's DNA and the search for Pure Form, Pure Driving Experience and Pure Energy.
Now if you are a car enthusiast, or as some are called petrolheads, you will have heard of Pininfarina and its connection to Italian car marques, especially Ferrari. You may also know they now design and create supercars with their Battista making headlines.
The announcement of the Automobil Pininfarina PURA Vision concept starts an era of pure electric luxury for the Italian powerhouse. PURA Vision will debut at the Monterey Car Week and is sure to draw a crowd.
Automobil Pininfarina always looks to create beautiful cars, and the PURA Vision has an elegant silhouette and dramatic proportions hewed from the cars the company has designed in the past. What is new is that PURA Vision is not a Hypercar or Sportscar; it is an electric Luxury Utility Vehicle (e-LUV).
Representing a striking interpretation of an electric Luxury Utility Vehicle, PURA Vision has bold proportions to provide the highest comfort levels for the occupants. Outstanding features include a narrow glasshouse and tri-opening pillarless doors, providing supreme access to the cabin.
Paolo Dellachà, Chief Executive Officer for Automobili Pininfarina, said:
"PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina."
He continued,
"Much more important than simply a concept previewing one forthcoming vehicle, PURA Vision presents a sharp, modern design philosophy inspired by the rich heritage of Pininfarina and defining an unmistakable recipe for a collection of beautiful new luxury cars."
"The first of our new portfolio – spectacular to behold and a different proposition, yet clearly inspired by PURA Vision – will be presented alongside this wonderful design concept at Automobili Pininfarina's private residence during Monterey Car Week (17-20 August), as well as at The Quail – A Motorsports Gathering (18 August 2023)."
PURA Vision has a distinctive face, defined by hidden headlights and ultra-slim L.E.S.S. nanofibre lighting technology, creating a statement daytime running light signature. Fibres measuring less than 1mm thick allow advanced lighting technology to be tailored to suit almost any design. The car is lightweight and has superior energy efficiency, as you would expect from Pininfarina. Headlights are housed in a full-width multi-functional technical design element that defines the lower sections of the body, aiding cooling and aerodynamic performance.
PURA Vision has a choice of exterior materials and colour finishes highlighting its athletic presence. The sophisticated surfaces of the Bianco Siestre Gloss body contrast the exposed carbon fibre lower elements, the narrow glasshouse and the gloss black floating roof.
The panoramic roof brings luxury and sophistication, allowing occupants total sky views and flooding the cabin with light. The fixed 'biscotto' centre section is lit by a ring of LED lighting linking the expansive windscreen with the tailgate. The doors hinge dramatically upwards and, combined with the pillarless opening and rear-hinged back doors, provide unrestricted access to spacious 2+2 seating.
PURA Vision blends the road presence of an SUV with the purposeful character of a low-slung sports car. The luxurious interior follows the same ethos. The driving position is more like being in an SUV; you get a light, airy, welcoming cabin. The electric powertrain means you get a generous cabin with a flat floor creating an expansive interior.
Automobil Pininfarina drew on luxury sailing yachts for inspiration, and the PURA Vision has a sophisticated upper-body design outside, transitioning through to the interior. You have floating front seats suspended like the foil of a sailing vessel, and the centre console resembles a boom mast.
Francesco Cundari, Interior Design Director, Automobili Pininfarina, said,
"PURA Vision showcases a future generation of elegant Automobili Pininfarina interiors where clients are cocooned in tailored comfort, with elevated visibility and exquisite material choices. It combines the personality of a sports car with the space and comfort of a luxury vehicle."
Future Automobili Pininfarina vehicles will have Connected convenience, and PURA Vision reflects this ambition. The cabin is technology rich designed to serve occupants with the information they need when needed through a central touchscreen. The driver has advanced digital instrumentation and a head-up display, which can all be personalised.
Attention to detail is evident in the visual design showcased by applying advanced technologies. The central display rises from the console when required and then lowered to minimise distractions. Speakers in the headrests provide individual sound zones for each occupant for a bespoke experience. The large glass area ensures that all passengers feel connected to their surroundings, enhancing every trip.
A hallmark of PURA Vision is the application of sophisticated, authentic and highly tactile materials. The attention to detail contributes to a unique sense of crafted contemporary luxury. The four seats feature a crisp white finish, while charcoal leather on the dashboard and door tops provides a continuous 360-degree accent band around the interior. Soft semi-aniline leather mixes with a signature textile fabric throughout. You will find exposed carbon fibre and anodised aluminium echo the finishes applied to the exterior.
As part of its production, Automobili Pininfarina used waste aluminium from PURA Vision's wheels to craft bespoke protective kickplates that adorn the door sills, adding to the wow effect when the tri-opening Lounge Doors open.
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