Timex and Coca-Cola Unite To Bring Classic Watch Designs.
Jeremy Webb
Timex and Coca-Cola Unite To Bring Classic Watch Designs.
Timex Watches are pleased to announce a limited-edition collection of vintage-inspired watches in partnership with Coca-Cola®. The capsule collection brings together two iconic American brands, Timex and Coca-Cola®, to herald an enduring message of tolerance and hope. Meant to inspire watch wearers around the world to make time for what matters – peace, love and harmony – Timex is releasing three commemorative styles, a Timex T80, a Timex Standard and the Q Timex, to celebrate Coca-Cola’s® time-honoured 1971 ‘Hilltop’ commercial and the unity message it portrays.
“In the same way you offer to buy someone a Coke®, the act of asking for the time is a meaningful gesture - a way of bridging differences, striking up a good conversation, and finding community,” says Shari Fabiani, Senior Vice President Brand Marketing and Creative for Timex Group. “We are dedicated to bringing quality timekeeping to all and have always believed in making time for the community. We’re thrilled to team up with Coca-Cola® in their original message of solidarity and continuing to inspire the world to sing together in perfect harmony.”